Our journey to a final wine label started with logo development and a range of prototypes. Working with our designer, we started out simply, and progressed to our final elegant version.
Then we considered these options…
And finally settled on this…
Next came decisions about label shape, colors, and layout of elements. We began with a decision on a dark blue background with gold copy and edge, and added some flourishes to the logo.
But after thinking and talking about other options, we decided we wanted a lighter concept, so we had our designer work up a version with faint vineyards in the background. Here, the dark blue is nearly gone, only showing on fonts and the edging.
And there you have it—what seems like an easy process actually goes through dozens of iterations before arriving at the final destination.
But arrive we did!
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